Privacy Policy
Effective Date: 01/03/2025
Last Updated: 01/10/2025
1. Who We Are
This website is operated by BGS Capital Limited, trading as Whitefield Health, a company registered in England and Wales (Company No. 12410651).
Registered Office: 85 Great Portland Street, London, England, W1W 7LT.
For privacy enquiries, contact us at support@whitefieldhealth.com.
We are committed to protecting your privacy and processing personal data in accordance with the UK GDPR and Data Protection Act 2018.
2. What Information We Collect
We may collect and process the following information:
- Personal details (name, address, email)
- Order and payment information (processed securely via Shopify, Stripe or PayPal)
- Technical data (IP address, browser, device type)
- Marketing and cookie data (preferences, analytics, advertising interactions)
3. How We Use Your Information
We use personal data to:
- Process and deliver your orders
- Communicate with you about your purchase
- Send marketing emails (if you’ve opted in)
- Improve our website and services
- Comply with legal and tax obligations
4. Lawful Basis for Processing
We rely on:
- Contract – to process your order
- Consent – for marketing communications
- Legal obligation – for accounting and compliance
- Legitimate interest – for improving our services and preventing fraud
5. Sharing Your Data
We share data only with trusted third parties essential to our operations, including:
- Shopify (store platform)
- DPD (shipping)
- Klaviyo (email marketing)
- Payment providers (Stripe, PayPal)
- We never sell personal data.
6. Data Retention
We keep your information as long as necessary for business and legal purposes, typically up to six years for accounting compliance.
7. Your Rights
You have rights to access, correct, delete, or restrict your data. You may also object to processing or withdraw consent for marketing.
To exercise any right, email support@whitefieldhealth.com.
8. Cookies
We use cookies to operate our site and analyse performance. You can manage cookies through your browser. The site uses Shopify’s default cookie tools.
9. Contact
Questions about this policy or your data rights:
📧 support@whitefieldhealth.com
📍 85 Great Portland Street, London, England, W1W 7LT